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A small business blog featuring tips to help entrepreneurs succeed in the small business world. Topics include family business, human resources, marketing, money, networking, operations, ownership, startup, taxes and technology.
The Importance of a Logo

Your identity is an extension of your business that communicates visually, through appearance, and emotionally, through symbolism. Curtailing or ignoring thought, revision, and growth in the design process will hurt your finished product and corporate image.

Have a graphic artist professionally create your logo based on how you want your customers to view your company. For instance, when the GreatFX logo you see above was designed, I wanted something that would show speed, quality, and modernism. The end result was a design that only took a few revisions before we had a winner.

Having a logo created professionally may cost a bit more in the short term, but will pay off multiple times in the long run. A professional logo is one of the best investments a business owner can make!

Recommended Reading:
The Importance of a Logo
Logo Design Articles
More Logo Design Articles

Related Small Business Buzz Posts:
Effective Logo Design for Small Businesses
Avoid Getting Gypped by Fraudulent Web Designers
What is Branding?
Advertising Quality in Your Product
Networking Cards: The Business Card Alternative

By Chris Brunner
Tuesday, October 2nd, 2018 @ 12:00 AM CDT

Marketing |