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A small business blog featuring tips to help entrepreneurs succeed in the small business world. Topics include family business, human resources, marketing, money, networking, operations, ownership, startup, taxes and technology.
What’s in a Domain Name?
One of the foremost aspects of starting a business is deciding on the name. You want something memorable, but also something that embodies the services you provide as well as the ethics you stand for.
However, what makes the process even more difficult these days is the difficulty in finding a domain name for your company’s website. And choices are becoming limited, especially when it comes to the .com domains. There are more than 71 million .com domains out there, which is nearly three times the combined total of the other domains, .net, .info, .biz and .us.
Nearly every single word in the english language is already spoken for as a domain name, and many of the obvious phrases associated with those word. This causes a bit of a problem for new businesses, as most want a domain name directly associated with their company name or the service they provide.
Because having a website is so important to the success of a new business, some are even revamping their business name in order to find a domain name that fits. The new hit these days is four-letter business names, which mean the same four-letter domain names. Take, for example, Bebo (a social-networking site), Etsy (an online crafts store), Lala, Lulu, Ning or Zing. Still yet, many businesses are choosing four-letter domain names which aren’t words at all, but simply acronyms for the business.
What’s the appeal of a four-letter domain name? Many say the like the idea that their site is easy for customers to remember. It means less of a chance the customer will spell the website wrong when attempting to access it, as well as faster access to the site (four letters is a lot quicker to type than 15).
I think it all comes down to the fact that, what’s in your domain name should be secondary to your actual business name. That’s more important. And people who are actually interested in you are more interested in the quality of the services your provide, not whether your website domain name is easier to remember. If they want your services or product, they will access your website regardless of the name.
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