Business Law (19)
Customer Service (12)
Family Business (4)
Human Resources (27)
A small business blog featuring tips to help entrepreneurs succeed in the small business world. Topics include family business, human resources, marketing, money, networking, operations, ownership, startup, taxes and technology.
What is Branding?
Many people think branding has to do specifically with product design. While product design helps facilitate the branding process, branding is actually much more intricate.
Branding starts with your consumers brains and not with your product design. Branding is not how your product looks. Nor is it how your consumer feels and perceives your product. Nope. Branding is making your consumers think that there is no other product except yours!
Related Small Business Buzz Posts:
Establishing Your Brand
The Importance of Branding
Elements of a Winning Brand
The Importance of a Logo
Effective Logo Design for Small Businesses