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A small business blog featuring tips to help entrepreneurs succeed in the small business world. Topics include family business, human resources, marketing, money, networking, operations, ownership, startup, taxes and technology.
What Do Your Clients Need?
When starting a new business, preparation is half the battle. Arm yourself with the knowledge of what your target clients want and you will be able to deliver it to them much faster and more effectively.
Lack of research in your target market is like playing darts in the dark. You might hit the target occasionally, but more than likely, you’ll fall short and end up with a bunch of holes to fix.
When you have a clear picture of what your target market is truly looking for, you’ll be able to package your services as a solution. Design all your marketing tools – web site, brochure, telemarketing script, sales presentation – to show how your service addresses the hot buttons you identified.
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