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A small business blog featuring tips to help entrepreneurs succeed in the small business world. Topics include family business, human resources, marketing, money, networking, operations, ownership, startup, taxes and technology.
The Networking Boogie Man
Many business owners cringe at the idea of attending an event where you know nobody — and are expected to get to know as many people as possible. It’s a part of business, and a fear that some of us have to overcome to be successful. Like it or not, conducting business requires a little face-to-face time.
Australian author Mary Morel offers some advice on this topic in her article “Network Your Way to the Top”.
You will probably get most out of networking if you choose a few networking groups and go to their meetings regularly. The more often you attend networking events, the stronger relationships you build and the more you enjoy yourself.
As with any marketing, you will get better results if you take a strategic approach. Networking events aren’t the place for a sales pitch, though you may give someone your business card and possibly your brochure.
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How to Profit From Networking
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Building New Business Contacts: Networking 101
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