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A small business blog featuring tips to help entrepreneurs succeed in the small business world. Topics include family business, human resources, marketing, money, networking, operations, ownership, startup, taxes and technology.
A Need for Pet Memorial Businesses

Many businesses cater to the needs of our beloved family friends. Instead of kennels, many pet owners opt now for doggie day cares, which provide ample socialization and play time, as well as scheduled naps and meals. There are spas for pets, designer clothing and collars, and some hotels even offer room service menus. And, since the latest contaminated food scare, many businesses are providing all natural health food services as well.

But where the pet care industry comes up short is in memorializing our four-legged family members when they pass away. Some veterinarians provide cremation services, but, for the most part, there are few options for helping to remember our beloved fluff balls.

I realize that there are many people out there who are not necessarily the animal owning types and think that putting your cat’s cremated remains in an urn on your mantel is totally ridiculous.

But those of us who are pet owners (approximately 63% of U.S. households) and pet lovers understand that our cats, dogs, birds and the like are important to us. They are a part of the family. We have three dogs at home and they are literally like our children. My husband and I recognize the fact that they won’t be around but for 10-12 more years, yet we avoid the subject all together because we just can’t stand the thought of losing them.

And when they do pass, I don’t want to just dump their bodies somewhere. I want to have some sort of memorialization, just like I would with any human family member. But, surprisingly enough, there aren’t that many options available. A business out of Fort Wayne, Indiana is looking to change that. Paws & Remember (cute name) has been in business since 1997 and currently has 2 locations in Indiana. They are looking to franchise to 12 locations nationwide within the next year.

And the services they provide are truly what any pet owner who has lost a beloved friend is searching for. First, they provide cremation services, which are often needed because most vets don’t have the capabilities. Additionally, there are packages for memorializing your pets, such as an engraved urn or garden stone, a paw print, picture frames, jewelry, ornaments, you name it.

The market is there and there aren’t many who provide for it. If you’re looking for an entrepreneurial idea, and love animals, this may be the business for you. I know many of your fellow pet owners would appreciate it.

Source:
• CNNMoney.com: Burial Business Breathes Life into Pet Industry


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By Michelle Cramer
Friday, September 30th, 2016 @ 12:01 AM CDT

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