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A small business blog featuring tips to help entrepreneurs succeed in the small business world. Topics include family business, human resources, marketing, money, networking, operations, ownership, startup, taxes and technology.
Marketing with Postcards
Postcards may be one of the best kept secrets of modern marketing.
They can produce a surge of traffic to your web site or a flood of high-quality sales leads. Campaigns are easy to track and almost everyone reads post cards, even the good folks who throw out all your bulk direct mail!
How can you market effectively by using only postcards? Here are a few important tips to keep in mind:
1) Ditch the Sales Pitch.
2) Get Right to the Point.
3) Send your postcards via First Class mail.
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