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Investigate the Competition
Trade shows offer a perfect opportunity for a business owner to scope out their competition.
Think about it… all of them gathered in one place at one time displaying their latest and greatest products or services. Even if you don’t speak with a booth representative, you can still walk away with a gold mine of information just by inspecting the booth and taking a presentation packet.
Just by virtue of being at the show, your competitors are sharing the following information:
1) Who they are.
2) What their reputation and image is in the marketplace.
3) Part of their sales and marketing strategy.
For more tips on investigating your competition (including how to get juicy information) please visit the link below.
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Tips for Trade Show Success
4 Ways to Keep Up on Industry Trends
Being Sued by Big Business Competition