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A small business blog featuring tips to help entrepreneurs succeed in the small business world. Topics include family business, human resources, marketing, money, networking, operations, ownership, startup, taxes and technology.
Elements of a Winning Brand
What people hear your company name, what words are associated with it? Some buzz words commonly associated with a brand are fast, reliable, friendly, discount, low prices, available, service, top rated and many many more.
Getting people to associate buzz words with your brand is what creating a winning brand is all about.
1) A winning brand is differentiated.
What separates your product or service from its competitors?
2) A winning brand promises value.
What does your brand bring to the table?
3) A winning brand acts like a leader.
Focus on improving customer experiences with your company.
4) A winning brand is consistent.
Your brand must be uniform across all marketing channels.
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