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A small business blog featuring tips to help entrepreneurs succeed in the small business world. Topics include family business, human resources, marketing, money, networking, operations, ownership, startup, taxes and technology.
Choosing a Business Name
Choosing a business name is arguably the most important part of starting a business. Botch this one and it will haunt you for a long time.
A winning business name is more than just a catchy phrase, it should draw business in itself.
Susan Ward of About.com Canada offers these six tips for creating a winning business name:
1) Memorable — but easy to spell.
2) A strong visual element.
3) Positive connotation.
4) Must include information about what your business does.
5) Must be fairly short.
6) Choose your company/logo colors carefully.
On the About Us page, I tell the story of this company name that originally started as BCT then GFX. Both of these were already taken so I went with GreatFX.
The “FX” sounds like “Effects” giving you “Great Effects”… what you can get by marketing with professional business cards.
Not everyone immediately understands this but many people have. It may be one of the more obscure names I’ve come up with, but it works for me :-)
Related Small Business Buzz Posts:
Elements of a Winning Brand
Elements of a Successful Business
The Importance of a Logo
Enhance Your Image Through Your Words
What Goes Around Comes Back Around