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A small business blog featuring tips to help entrepreneurs succeed in the small business world. Topics include family business, human resources, marketing, money, networking, operations, ownership, startup, taxes and technology.
Optimizing Your Google Search
Google has been around for nearly a decade now, but some people still don’t have the hang of it. They enter their search, but still aren’t finding exactly what they’re looking for. Here are a few quick tips for optimizing your Google search results:
Use the Right Terms
Sometimes it can be difficult to use the right search terms, but the better terms you use, the better results you’ll get. For example, if you’re searching for something to help guide your meeting along, use the terms “meeting agenda templates” or “meeting outline” rather than “format for a meeting.” Or, on a more personal scale, use “inexpensive preowned car” instead of “cheap used car.” Someone advertising a used car for sale is more likely to use the more, shall we say, eloquent terms, and so should you.
A feature that many people are not aware of is the definition option. If you want to know what something is before attempting to actually find one, simply put “define” in front of the term on your search entry. Google will search websites such as wikipedia and others to find the definition of that term first. For example, define search engine not only tells you want a search engine is, but pulls up related definitions such as search engine optimization (SEO).
Like the game show, if you have a question about something, you should phrase is as an answer instead. For example if you would like to know “How many small businesses were started in 2006?” enter it in the search as “number of small businesses started in 2006.”
Narrow Your Search
If you’re looking for a news article, use the news search tab (top left of the screen). If you’d rather see an image, use the image tab. This narrows your search by the tens of thousands.
I often have to search for a specific expert (doctor, etc) for cases at the law firm I work at. The internet is a great resource for getting background information on someone, but it can be really difficult, especially when names are common. Using the “cached” or highlight function on Goggle searches really helps to make sure that my search results are coming up with exactly what I need.
Sometimes the searches you enter will find words over a span of text, but not necessarily lumped together in one phrase. For example, by using the cached feature, I can tell in an instant whether that the name I’m looking for, “Jedidiah Smith, MD,” is on the result as Jedidiah Smith or Jedidiah Johnson and Amy Smith. Additionally, this feature also makes it easier to find your search words on a website that is nothing but text, because the words will be highlighted for you.
• Administrative Professional
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