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A small business blog featuring tips to help entrepreneurs succeed in the small business world. Topics include family business, human resources, marketing, money, networking, operations, ownership, startup, taxes and technology.
Absolut Advertising

If you’ve looked at a magazine within the last 25 years, you’ve probably seen at least one Absolut Vodka advertisement.

It’s been named one of the 10 best campaigns of the 20th century by America’s Advertising Age Magazine. To date, it comprises 1,450 original ads, with more added each month.

“Why are ABSOLUT ads so memorable? Why do collectors crave them? Why are famous artists and writers enthusiastic about creating them? The concept is easy and the execution brilliant. First, two simple words — and the first is always the same — second, a single stunning, image that complements the headline. Like a couple in love.

It proves that advertising doesn’t have to be complicated; rather, advertising can and should respect people for their wit and intelligence. The most impressive, impfactful ads are often the simplest. This knowledge is key to the ABSOLUT brand’s success”

–Richard W. Lewis, ABSOLUT Worldwide Account Director

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By Chris Brunner
Saturday, October 13th, 2018 @ 12:00 AM CDT

Marketing |