Small Business Tips

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A small business blog featuring tips to help entrepreneurs succeed in the small business world. Topics include family business, human resources, marketing, money, networking, operations, ownership, startup, taxes and technology.
Ideas to Generate Business on Valentine’s Day

Many say Valentine’s Day is just another scam by American businesses to try and get more money out of consumers. And so what if it is? The holiday benefits businesses and reminds us to celebrate the people we love, because all too often we forget.

So, in the interest of tapping into the profits that are to be had, here are some ideas to help you lure in additional customers on this heartfelt holiday:

1. Pictures
Hire an inexpensive local photographer (maybe one that’s just getting starting so that you help his business and yours) to come to your place of business and offer pictures of couples for free or a very small fee.

Have a fun lovey-dovey background for the pictures and make sure your photograher uses a digital camera. That way, you can email the finished product to the customers, and advertise your business (and the photographer’s) a second time.

2. Contests
Advertise a greeting card, love song or poetry contest. Be sure to start things around mid-January, with a deadline the week before Valentine’s. Announce the winner on Valentine’s Day and provide them with a special prize, such as a gift certificate to your business and dinner for two at a local restaurant.

Other smaller scale contests could be the couple that has been married the longest, the couple married the shortest, who proposed in the most creative way, etc. You could even have couples registered for a make-shift newlywed game and have them compete for a prize. The couple that knows each other best, wins.

3. Giveaways
Consider conducting a drawing for a larger giveaway, sponsored by your business, for a cruise or 4 day/3 night getaway. Couples are entered when they spend a certain amount at your business (say $10-$25). That way, you don’t have the whole town trying to get in on the fun, and you make some money back from you investment.

Also, if your business provides products or services that are often used for weddings, such as photographer, catering, wedding coordination, etc., consider giving away a package to an engaged couple. This will generate interest in your product/service and, though you’ll only be giving it to one couple, will bring in potential clientele who would be willing to pay if they don’t win because they like what they see.

Regardless of how you wish to take advantage of the revenue Valentine’s Day brings in, be sure you advertise whatever special event you choose. The local newspaper is a good choice, but your best venue is usually local radio stations. Investing in some air time to advertise the special contest or giveaway, and your business, will probably reach the biggest audience.

And don’t forget to call your local TV stations to let them know what’s going on. If it’s exciting enough, they’ll want to be there to see who the big winner is, and you’ve get even more advertising for your business.

I realize today is actually Valentine’s Day, so the above ideas won’t do much good to help you this year. But these things take time and planning, so starting now will get you well on your way to bringing in that twitterpated crowd on the next Day of Love.

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By Michelle Cramer
Thursday, March 22nd, 2018 @ 12:03 AM CDT

Marketing |

A Newer Way of Avoiding High Energy Bills

Warmer temperatures are anticipated for the year (the groundhog didn’t see his shadow this time, which means early spring). Inventories abound for natural gas and prices are falling. Things might actually be at a good state right now, and it’s time your business took advantage of it.

How? By tapping into (no pun intended) fixed rate natural gas contracts. Basically, you are locked into a fixed rate per therm (a measurement of natural gas) and pay the same amount each month.

The contracts last up to three years and are provided by companies such as Xcel, IDT Energy, Accent Energy and CenterPoint Energy. Basically these and other firms come to an agreement with utility companies to deliver natural gas to consumers through a pipeline. The utility company makes a profit off of the transmission charge, so they are willing to contract out the supplying of the gas, as long as the transmission charge is paid.

Using fixed rate natural gas contracts can save you money, but it can also cost you more. It simply depends upon whether gas prices go up or down. Right now, they’re down, which means it would be smart to get in on this opportunity now, with a lower fixed rate, and pay less later.

Another advantage of these contracts is stability and consistency in your bills. A fixed energy bill will allow you to budget the expenses of your business more easily, causing less stress come bill paying time.

They’re worth looking into for any business owner. Anything that is easier or cheaper over the long term is usually worth it.

• How to Avoid Sky-High Energy Bills
• Fixed-rate Gas Plans No Bargain for Some

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The Right Way to Write-Off Business Expenses (Part 2)
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By Michelle Cramer
Wednesday, March 21st, 2018 @ 12:00 AM CDT

Money, Operations |

Help Wanted: Advertising Job Openings Online

As the use of the Internet continues to expand worldwide, business owners across the country are seeing opportunities to broaden the prospects for job openings. Instead of just placing a help wanted ad in the paper, many are expanding to online job searches to reach potential employees on the national level.

There are a lot of job searches on the Internet, so how do you know which ones to use? Nowadays, the most popular searches are and, and they also tend to be the most reliable. It’s not free though. Monster’s prices range from $300 for smaller cities/towns, to over $500 for larger cities per job posting. CareerBuilder’s job post prices start at $419 for one post, and lower rates per post if you buy in bulk.

What about searching the resumes on these sites? Well, the prices on Monster’s resume search range from $650 for two weeks/400 views to $7,000 for annual/20,000 views on a regional level. That price, of course, goes up if you want to search nationally.

CareerBuilder’s resume search provides unlimited viewing at $900 for two weeks to $8,988 for one year.

But what if these top job search engines are way out of your price range? There are other options available to get your job openings out there online. More than likely, your local newspaper has a website with a classified search available. If you place a help wanted ad in the paper, they may very well also have that ad on their website, or post it online for a small additional fee.

Another option is the career center at colleges in your state. Most colleges provide some sort of resource to their students to help them find a job after graduation, and many of these career centers have online job postings through their website. The fees would probably vary, but the cost would be significantly lower than the more high end search sites. It’s a good idea to post a job with career centers even if you use Monster or CareerBuilder.

Of course, you should also start a “Job Opportunities” section on your own website. This will bring in prospective employees that are interested in your company, which makes for potentially better applicants.

Regardless of where you post your job openings online, take advantage of the opportunity it presents. Posting a job online allows you to be as thorough as you want to be about the position, what is required to be considered for the position, and why someone would want to work for your company (incentives). With a newspaper ad, you only have so much space available, so the information you can provide is limited. But with online postings, the sky’s the limit.

Related Reading:
• Posting Jobs Online, the Right Way

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By Michelle Cramer
Tuesday, March 20th, 2018 @ 12:00 AM CDT

Human Resources |