Small Business Tips

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A small business blog featuring tips to help entrepreneurs succeed in the small business world. Topics include family business, human resources, marketing, money, networking, operations, ownership, startup, taxes and technology.
Stop Sitting on the Sidelines

If you are shy around new people, networking events can be an intimidating experience. How should you introduce yourself? What should you talk about?

Striking conversation with a random person isn’t easy for some, but with a little practice, you can become a master networker.

First, set a personal goal to not only talk to, say, 25 new people, but also to ask each one a few key questions. Set another goal to bring back 10 business cards. Call (your new contacts) that same day (or the next morning if it’s an evening event).

Great salespeople learn to become lead magnets, and they learn how by getting out there on the dance floor.

Source
BizJournals.com


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By Chris Brunner
Saturday, September 22nd, 2018 @ 12:00 AM CDT

Networking |

Get People Talking About You

“DARE to be bold if you want your business to stand out from the crowd.” That was the message marketing expert Carolyn Stafford delivered at a Women in Business workshop last week.

By putting your best foot forward, your company can thrive and grow. With more and more competition joining the game, now is the time to establish your company as something different from the rest.

“People buy your personality, they buy you,”

With the dawn of the Information Age it’s important, now more than ever, to put a name and face with your company. Doing this is the first step to “humanizing” a company so that people will feel more comfortable doing business with you.

Source:
The Daily Telegraph – Australia


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By Chris Brunner
Friday, September 21st, 2018 @ 12:00 AM CDT

Marketing |

Name Memorization

This article is written from an employee point of view, however, I feel that these tips could apply to any business owner who is out networking themselves.

Of course not remembering the name of someone you meet is a social faux pas. Especially if you’re attempting to gain their business. This shows lack of respect and lack of professionalism. Here are some tips to help you remember names:

Concentrate. Be sure you hear it when they say it. Say it right back to them when they tell you. Then use it again quickly.

“If people give you their business cards, read the card back to them. Ask for the correct pronunciations of their names and voice it back to them. Then at some point, turn the card over and jot down information about them, such as their hair color and what they were wearing.”

Source:
California Job Journal


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By Chris Brunner
Thursday, September 20th, 2018 @ 12:00 AM CDT

Networking |