Small Business Tips

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A small business blog featuring tips to help entrepreneurs succeed in the small business world. Topics include family business, human resources, marketing, money, networking, operations, ownership, startup, taxes and technology.
Hiring an Ad Agency for Your Business

It’s not something that every small business can afford, but those who can should give an advertising agency a chance. However, you may feel overwhelmed by the process of hiring an ad agency to market your product/service, because it’s not a eni-meni-mini-mo type of decision.

Here are some tips for finding the right ad agency for your business:

Avoid Putting Limitations on Prospects

Don’t restrict your search to agencies who are only in your area. Then you’re limiting the possibility of finding the right ad agency for you. Many agencies are more than willing to communicate over long distances, and with today’s available technology, not everything will have to be done in a person-to-person meeting. Overnight mailings, telephones, meetings over broadband… there are a number of options available for getting the job done just as well as if your businesses were neighbors.

Continue Reading: “Hiring an Ad Agency for Your Business”

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By Michelle Cramer
Friday, October 21st, 2016 @ 12:02 AM CDT

Marketing, Operations |

But on the Other Hand . . . (i.e. Exploring Options)

Every day we make thousands of decisions. What to wear, what to eat, when to leave, where to go, what to do first, which pen to use. . . the list goes on and on. Imagine, however, making any decision without exploring your options. Life would, first, be pretty boring if wore the same one shirt and one pair of pants every single day (what woman could survive?). And, when it comes to the more important things, it’s likely that life would be riddled with a few missteps.

Exploring your options is an important part of every decision we make. And especially when it comes to the big ones, such as how to run a business. This may seem like common sense to many of you. I know that I am an “option explorer.” I trek through the forest of who has the best price, climb the mountains of who will provide what I need, and wade the waters of what would have the best result.

Continue Reading: “But on the Other Hand . . . (i.e. Exploring Options)”

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By Michelle Cramer
Thursday, October 20th, 2016 @ 12:02 AM CDT

Motivation, Operations |

An Interesting Way to Win Potential Clients

You have a potential client that you know would be a great time investment for your business, but, no matter what you do, you just can’t seem to win them over. I’ve come across an interesting suggestion that just might work. However, this strategy works best for businesses in the service industry.

First, let’s take into consideration that most potential clients who are hunting for someone to provide them with a service have probably already been disappointed by another provider. They’re looking because they need someone who can meet their expectations and get the job done to their own standards. And, once they’ve been disappointed, proving that you’re the business they can count on can be a doozy of a task.

So, here’s the challenge: find out what the one issue they can’t seem to get solved is and offer to work at a resolution for them. That’s right, take on their number one frustration, the question that stumped the rest of them, see if you can’t find a way to make it happen.

Continue Reading: “An Interesting Way to Win Potential Clients”

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By Michelle Cramer
Wednesday, October 19th, 2016 @ 12:02 AM CDT

Marketing, Networking |