Small Business Tips

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A small business blog featuring tips to help entrepreneurs succeed in the small business world. Topics include family business, human resources, marketing, money, networking, operations, ownership, startup, taxes and technology.
Discerning Truth From Lies

It’s an unfortunate part of everyday life. People lie. Though we’d all like to believe that every business person out there is honest and trustworthy, that is just not the case. And the lies they tell can often have a severely negative effect – not just emotionally, but also in cost to our business.

I tend to be a trusting person. I give people the benefit of the doubt and assume, until proven otherwise, that they’re telling the truth. That may be a great policy in regard to friends and family, but when it comes to keeping my business up and running smoothly, I’d be better off to be skeptical and watch for the signs that someone may be pulling the wool over my eyes.

Fortunately, there are some indicators you can watch for that will clue you in to someone who may not be telling you everything:

There are many ways that our body language can reveal our inner thoughts. Someone who is shy or nervous will keep their head pointed toward the ground. Someone who is excited will move around quickly.

Continue Reading: “Discerning Truth From Lies”

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By Michelle Cramer
Thursday, July 19th, 2018 @ 12:00 AM CDT

Operations, Ownership |

Establishing Your Brand

With the success of a company comes the success of a brand which can stand on its own. For example, the Coca-Cola brand is worth about $65 billion, McDonald’s is worth $29 billion and BMW, $21 billion. Those number are for the brand alone – that does not include the actual product, the patents or any other part of the business.

While most businesses will likely never reach the billion dollar range for the worth of their brand, there are some things you can do to make your brand better known and more strongly associated with the product/services your provide.

The Logo
This is where is all begins. Your logo will become the number one association with your product/service. When designing it, you need to consider the perception of the product you want the logo to convey. This can be done through colors, fonts, graphics . . . every aspect of your logo reveals part of what your product/service is. It should be something that is so closely associated with your product, that people can pick it out on store shelves, even if they couldn’t read the product name.

Continue Reading: “Establishing Your Brand”

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By Michelle Cramer
Wednesday, July 18th, 2018 @ 12:00 AM CDT

Marketing |

Taking Business Ques from Nintendo

By now most everyone has had an opportunity to at least try our Nintendo’s latest great invention, the Wii. As a female, I am not much of a gamer. I have one computer game that I play maybe three or four times a year, and only a couple of games on our GameCube that I played either when I was excruciatingly board, or we had company and played together (Mario Cart).

But that has changed quite a bit since we purchased a Wii at the end of August. Before, my husband would have to persuade me to play a game with him, so we could spend quality time together doing what he enjoyed. But he has to do little persuading when it comes to the Wii. Even the goofy games, like those on Wii Play, are enjoyable. Between that and Wii Sports, the whole thing is absolutely fabulous for when we have company over.

You may be wondering, at this point, what any of that has to do with business practices. Well, frankly, I think that those behind the Wii at Nintendo are business geniuses. Let’s examine what they have done with the Wii franchise and what the Wii has done for their business:

Continue Reading: “Taking Business Ques from Nintendo”

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By Michelle Cramer
Tuesday, July 17th, 2018 @ 12:03 AM CDT

Marketing, Technology |