Small Business Tips

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A small business blog featuring tips to help entrepreneurs succeed in the small business world. Topics include family business, human resources, marketing, money, networking, operations, ownership, startup, taxes and technology.
The Importance of a Logo

Your identity is an extension of your business that communicates visually, through appearance, and emotionally, through symbolism. Curtailing or ignoring thought, revision, and growth in the design process will hurt your finished product and corporate image.

Have a graphic artist professionally create your logo based on how you want your customers to view your company. For instance, when the GreatFX logo you see above was designed, I wanted something that would show speed, quality, and modernism. The end result was a design that only took a few revisions before we had a winner.

Having a logo created professionally may cost a bit more in the short term, but will pay off multiple times in the long run. A professional logo is one of the best investments a business owner can make!

Recommended Reading:
The Importance of a Logo
Logo Design Articles
More Logo Design Articles


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Effective Logo Design for Small Businesses
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What is Branding?
Advertising Quality in Your Product
Networking Cards: The Business Card Alternative

By Chris Brunner
Friday, November 24th, 2017 @ 12:00 AM CDT

Marketing |

What is Branding?

Many people think branding has to do specifically with product design. While product design helps facilitate the branding process, branding is actually much more intricate.

Branding starts with your consumers brains and not with your product design. Branding is not how your product looks. Nor is it how your consumer feels and perceives your product. Nope. Branding is making your consumers think that there is no other product except yours!

Recommended Reading:
Building Own Brand Important for Small Companies
What is Branding?


Related Small Business Buzz Posts:
Establishing Your Brand
The Importance of Branding
Elements of a Winning Brand
The Importance of a Logo
Effective Logo Design for Small Businesses

By Chris Brunner
Thursday, November 23rd, 2017 @ 12:00 AM CDT

Marketing |

Networking with Business Cards

Are you getting maximum benefit from networking events you attend? If not, try taking a look at how you are promoting yourself. Is your business card specific or interesting enough to help make a good first impression?

Here are some tips from Vannie Ryanes of BellaOnline.com, an editorial site with a focus on women’s issues.

Make sure you have a proper business cards. You card should be:

Clean and unmarked with neat edges.
• In a business card case or clean briefcase pocket.
• Up-to-date information; no hand-written changes.
• Suitable for your line of business; simple/extravagant.
• If you have several businesses have an appropriate card.
• A double-sided card is perfect for multiple businesses.
• Readily available. You should not have to search for your card.

Recommended Reading:

Five Ideas for Keeping Business Cards Handy
Ivan Misner: Networking
Networking for Shy People


Related Small Business Buzz Posts:
Networking Cards: The Business Card Alternative
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Name Memorization
Remembering Your Customers

By Chris Brunner
Wednesday, November 22nd, 2017 @ 12:00 AM CDT

Networking |