Small Business Tips

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A small business blog featuring tips to help entrepreneurs succeed in the small business world. Topics include family business, human resources, marketing, money, networking, operations, ownership, startup, taxes and technology.
Ways to Promote Yourself

When it comes to starting a new business, there is one thing that takes up the majority of your concern, stress and time. One thing that will really make or break you. The success of your business depends on getting the word out that your business actually exists. If no one knows that you’re out there, then you won’t have any clients, won’t make any money and the business will flop. It’s constantly in the back of your mind with regard everything you do and every business decision you make.

Therefore, promoting your business, especially in the beginning, should be your number one priority. And I’m not necessarily talking about in a marketing sense, because, let’s face it, you typically don’t have a lot of room in the budget when you’re just getting started to get a television ad going right from the start. You need to bring in a few clients first, and you’ve got to find inexpensive ways to do it.

Continue Reading: “Ways to Promote Yourself”

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By Michelle Cramer
Friday, September 22nd, 2017 @ 12:02 AM CDT

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The Psychology of Pricing

When starting your business, and throughout it’s progression, you will always be evaluating and reevaluating how much to actually charge for the product/service you provide. You must take into consideration how much it cost your business to make the product or provide the service (i.e., supplies, payroll, etc.), how much of a profit you will need to make in order to keep your business running, and the like.

But there is more to it than simply picking a price that covers your overhead and makes a little profit. You have to take into consideration the thought process of your average customer and the psychology of pricing.

You want to provide your clients with a perception that they’re getting a great deal, and there are a few possibilities for conveying that:

Continue Reading: “The Psychology of Pricing”

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By Michelle Cramer
Friday, September 22nd, 2017 @ 12:02 AM CDT

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How Accessible are You?

Customer service is a key element in the success of your business. That’s not news to anyone. But a crucial element of customer service, that business owners often overlook, is being readily accessible to your clientele. That can be a challenge, but technology lends a hand in making it possible.

Continue Reading: “How Accessible are You?”

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By Michelle Cramer
Thursday, September 21st, 2017 @ 12:06 AM CDT

Customer Service, Marketing, Ownership |