Small Business Tips

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A small business blog featuring tips to help entrepreneurs succeed in the small business world. Topics include family business, human resources, marketing, money, networking, operations, ownership, startup, taxes and technology.
How to Issue a Press Release

A press release is a relatively inexpensive way (typically free, or close to it, depending on what you do with it) to get the word out about your business. But it is a process that many small business owners are not familiar with.

First, find a newsworthy angle for your press release that, in a round-about way, is related to the product/services you provide. If you’re having a hard time coming up with a topic, check your company’s online forum posts (or set one up if you don’t have one), which will typically lend some good ideas.

Your topic needs to be something that the public would be interested in reading about irrespective of your business’ involvement. Editors and reports are not at all interested in helping your business obtain new clients and increase sales, so don’t try and sell anything. They are simply interested in providing news to the public. If your press release doesn’t provide a newsworthy angle, they won’t release it – end of story.

Continue Reading: “How to Issue a Press Release”

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By Michelle Cramer
Wednesday, December 7th, 2016 @ 12:02 AM CDT

Marketing, Networking |

Good Listening Skills Mean Success

As the holidays come to a close, I’ve been spending my weekends around the house recooping from all the travel and excitement (which can be very wearing on a pregnant woman, eight months along). Yesterday I spent the majority of the evening doing a little sewing and watching television.

What I ended up watching was a marathon on TLC of a show called Say Yes to the Dress about Kleinfeld Bridal in New York. Basically, cameras follow sales clerks around as they try and sell that perfect dress to soon-to-be brides. A chic-show to be sure, but there was something in particular that caught my attention.

There is one “bridal consultant,” Claudia, who just can’t seem to meet her sales quota. At the time the shows in the marathon aired, she had been working for Kleinfelds over a span of 3-8 months. She just wasn’t getting it, and, despite many, many attempts by the owner and manager to work with her and help her be successful, Claudia continually asserted that there was nothing wrong with her or her sales style and she just kept happening to get clients who weren’t going to buy.

I found myself continually frustrated with Claudia because she just refused to see how she was harming the business. First and foremost, the owner and managers pointed out to her that she wasn’t taking the time to listen to the needs and desires of the client. Claudia insisted that she was a great listener and they just didn’t see the discussions she had with the brides. The viewer, however, knew better, and the owner and managers were right. Claudia continued to assert her opinions about certain dresses and why they would work for the bride, even when the bride disagreed.

I wanted to take the opportunity to make a couple of points from my critique of Claudia’s sales process that any business owner/employee should take into consideration:

Continue Reading: “Good Listening Skills Mean Success”

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By Michelle Cramer
Tuesday, December 6th, 2016 @ 12:00 AM CDT

Customer Service, Operations |

Ways to Save on Technology in 2008

As each new year approaches, we all try and think of ways to make things for our business work more smoothly. And we definitely want to cut corners where we can and save some money. Here are some ideas to help to save some dough when it comes to your business’ technology needs:

Speed Things Up
Have your network bandwidth increased to speed up the overall processing time of your computers. The faster things move on your computer system, the quicker tasks get done. This means more time available for other tasks and, essentially, saving money because employees are getting more done for the same amount.

Consider Remote Access
If you have employees who are on the road a lot (including yourself), or even those who may be workaholics and would put in more time in their off hours if the had the option, then you may want to consider making your system remotely accessible. You will need to have a server that can provide for access by multiple users, or simply set up password-secure access to your service. Provide your employees with a laptop, a wireless card and an internet browser and they will be able to access your system and do extra work wherever a Wi-Fi connection is available. While it’s an investment, it will save you money in the long run because, again, more work will get done in a shorter amount of time.

Continue Reading: “Ways to Save on Technology in 2008″

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By Michelle Cramer
Monday, December 5th, 2016 @ 12:04 AM CDT

Money, Technology |