Small Business Tips

A doubleshot of small business espresso with extra froth
A small business blog featuring tips to help entrepreneurs succeed in the small business world. Topics include family business, human resources, marketing, money, networking, operations, ownership, startup, taxes and technology.
Freelance Your Expertise

I remember the time before I started my own business. I was stuck in the rat race spending 40 hrs a week making other people wealthy.

Do you have a special talent that you could monetize? Do you have the ability to fulfill the needs of thousands (even millions) of people?

Here are some tips to keep in mind:

1) Offer a service you know people want.
2) Take the time to establish yourself.
3) Don’t rush to quit your job until you save some money.
4) No matter what your field, contracts are important.
5) Establish an accounting system.

How to Freelance Your Expertise

Recommended Reading:
Making it as a Freelancer Journalist
Evolt.org – Freelancing Tips
Building Your Freelance Business on a Shoestring Budget


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By Chris Brunner
Wednesday, January 18th, 2017 @ 12:02 AM CDT

Ventures |

The Importance of a Logo

Your identity is an extension of your business that communicates visually, through appearance, and emotionally, through symbolism. Curtailing or ignoring thought, revision, and growth in the design process will hurt your finished product and corporate image.

Have a graphic artist professionally create your logo based on how you want your customers to view your company. For instance, when the GreatFX logo you see above was designed, I wanted something that would show speed, quality, and modernism. The end result was a design that only took a few revisions before we had a winner.

Having a logo created professionally may cost a bit more in the short term, but will pay off multiple times in the long run. A professional logo is one of the best investments a business owner can make!

Recommended Reading:
The Importance of a Logo
Logo Design Articles
More Logo Design Articles


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By Chris Brunner
Tuesday, January 17th, 2017 @ 12:01 AM CDT

Marketing |

What is Branding?

Many people think branding has to do specifically with product design. While product design helps facilitate the branding process, branding is actually much more intricate.

Branding starts with your consumers brains and not with your product design. Branding is not how your product looks. Nor is it how your consumer feels and perceives your product. Nope. Branding is making your consumers think that there is no other product except yours!

Recommended Reading:
Building Own Brand Important for Small Companies
What is Branding?


Related Small Business Buzz Posts:
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Effective Logo Design for Small Businesses

By Chris Brunner
Monday, January 16th, 2017 @ 12:07 AM CDT

Marketing |